Treasure to Tragedy

With hundreds / thousands of naturally occurring bioactive compounds, coffee is easily one of the most complex and delicate foods that is never meant for pre-roasting and mass production.

However, heavily industrialised coffee suppliers today focus on gearing supply chain processes in their factories for large-scale production, rather than emphasizing freshness of source ingredients and meticulous preparation.

This pre-roasting model of Fast Food instead of Fresh Food results in huge quantities of coffee at the severe expense of quality.

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